Strategic Development

Tactics

[ultimate_carousel slides_on_desk=”4″ arrow_color=”#52ba42″ arrow_size=”80″ next_icon=”ultsl-arrow-right6″ prev_icon=”ultsl-arrow-left6″ dots=”off”][bsf-info-box icon_type=”custom” icon_img=”id^636|url^https://www.growyourclass.com/wp-content/uploads/2020/06/TARGET-MARKET.jpeg|caption^null|alt^null|title^TARGET MARKET|description^null” img_width=”300″ title=”TARGET MARKET” pos=”top”]We take a close look at your most engaged course fans and use our proprietary internal software to cross-reference them for commonalities. Based on this analysis we’ll build out a customer persona profile of your ideal target student so we know exactly who to market to.[/bsf-info-box][bsf-info-box icon_type=”custom” icon_img=”id^634|url^https://www.growyourclass.com/wp-content/uploads/2020/06/COMPETITIVE-ANALYSIS.jpeg|caption^null|alt^null|title^COMPETITIVE ANALYSIS|description^null” img_width=”300″ title=”COMPETITIVE ANALYSIS” pos=”top”]Analyzing what your competition is selling and how they are talking about it is a crucial step in figuring out where your course fits in. We’ll take a look at the market messaging landscape to find your path of least resistance to more course sales.[/bsf-info-box][bsf-info-box icon_type=”custom” icon_img=”id^637|url^https://www.growyourclass.com/wp-content/uploads/2020/06/UNIQUE-SELLING-PROPOSITION.jpg|caption^null|alt^null|title^UNIQUE SELLING PROPOSITION|description^null” img_width=”300″ title=”UNIQUE SELLING PROPOSITION” pos=”top”]Through our conversations and research, we’ll define your Unique Selling Proposition: ie. the one single thing that sets you apart from your competition. If you had 15 seconds to convince me to buy your course, what would you say?[/bsf-info-box][bsf-info-box icon_type=”custom” icon_img=”id^635|url^https://www.growyourclass.com/wp-content/uploads/2020/06/MESSAGING-BRIEF.jpeg|caption^null|alt^null|title^MESSAGING BRIEF|description^null” img_width=”300″ title=”MESSAGING BRIEF” pos=”top”]This is the document that ties all of our strategy work into one unified guide for our marketing materials. The creation of every communication vehicle moving forward will start and end with a review of the Messaging Brief to make sure they align with our strategy.[/bsf-info-box][bsf-info-box icon_type=”custom” icon_img=”id^651|url^https://www.growyourclass.com/wp-content/uploads/2020/06/ROI-DRIVEN-COURSE-SALES-OBJECTIVES.jpg|caption^null|alt^null|title^ROI DRIVEN COURSE SALES OBJECTIVES|description^null” img_width=”300″ title=”ROI DRIVEN COURSE SALES OBJECTIVES” pos=”top”]We’ll outline a clearly defined set of traffic, conversions, and sales goals that all lead up to the ultimate data point, ROI. Because marketing should be an investment, not an expense.[/bsf-info-box][/ultimate_carousel]